Welcome to LOTE Marketing

Ethnic Communication, Multicultural Research & Marketing

LOTE Marketing is independent, unbiased and doesn’t have any media alliances. Our media strategies, including ethnic communication and media planning, are designed to achieve the most effective and cost-efficient way to reach your target audience.

LOTE Marketing undertakes the distribution of printed and audio material to selected ethnic newspapers and multilingual radio stations.

LOTE Marketing also provides multicultural marketing, media monitoring and clipping service to confirm placement of paid media, as well as identifying the support given by ethnic press and radio to your public relations activities.

Through its extensive knowledge of CALD communities, LOTE Marketing develops multicultural advertising strategy by establishing client goals, target audiences and budget requirements. Read More.



Strategic Services
Production Services

 

For an ethnic communication advertising campaign, LOTE can undertake the following services:

  • • Recommend appropriate multicultural audiences
  • • Translations
  • • Ethnic typesetting and graphic design
  • • Multicultural research
  • • Recommend, plan and buy ethnic media space
  • • Audio, video and DVD production
  • • CALD copy writing and editing
  • • Ethnic communication / public relations
  • • Direct mail and distribution
  • • Web page assessment and translations

LOTE prides itself on thinking outside the square when it comes to ethnic communication. Furthermore, we recognize the potential of misconceiving campaign messages and seek to reduce potential risks when communicating with CALD communities such as the use of humour, correct language selection, community literacy levels and complexity of terminology.