LOTE Marketing is an award-winning multicultural marketing company that offers a full range of services designed to take your message beyond the mainstream to communicate with Australia’s ever-increasing multicultural population as well as international audiences.
Established in 1998 , LOTE Marketing has the knowledge and experience to enable clients to develop, implement, monitor and evaluate multicultural and ethnic communication strategies that meet the needs of people from Culturally And Linguistically Diverse (CALD) backgrounds.
Our philosophy is to establish and strengthen the relations between clients and CALD audiences through the delivery of messages that are properly adapted to meet the cultural and linguistic requirements and preferences of the target groups through our sophisticated language translation services as well.
LOTE Marketing is independent, unbiased and doesn’t have any media alliances. Our media strategies, including ethnic communication and media planning, are designed to achieve the most effective and cost-efficient way to reach your target audience.
LOTE Marketing undertakes the distribution of printed and audio material to selected ethnic newspapers and multilingual radio stations.
LOTE Marketing also provides multicultural marketing, media monitoring and clipping service to confirm placement of paid media, as well as identifying the support given by ethnic press and radio to your public relations activities.
Through its extensive knowledge of CALD communities, LOTE Marketing develops multicultural advertising strategy by establishing client goals, target audiences and budget requirements. Please see our Quality Assurance page to find out more.
For an ethnic communication advertising campaign, LOTE can undertake the following services:
LOTE prides itself on thinking outside the square when it comes to ethnic communication. Furthermore, we recognize the potential of misconceiving campaign messages and seek to reduce potential risks when communicating with CALD communities such as the use of humour, correct language selection, community literacy levels and complexity of terminology.