Multicultural Campaign Planning

LOTE Marketing has a deep understanding of Australia’s culturally and linguistically diverse communities. With this knowledge, LOTE Marketing can help you develop multicultural communication strategies with potential for export marketing that enable you to target selected communities in ways that are culturally appropriate and relevant to the needs of the audience, which reaches them in the most effective and cost-efficient manner.

LOTE Marketing provides independent and unbiased planning, implementation and management of multicultural campaigns for domestic and export marketing purposes including recommendations on which communities should be targeted, pre-campaign research, media planning, in-market activity and post-campaign evaluation of deliverables and outcomes.

Working closely with our client, we determine the aims and desired outcomes of the campaign, as well as any opportunities and risks, and tailor our strategy and timelines around this.

When available, opportunities to strengthen CALD campaigns such as community festivals are taken full advantage of. In contrast, multicultural research reduces the potential for misconceived campaign messages whilst recognizing that correct language selection, community literacy levels, complexity of terminology, and humor are just some of the potential risks of a multicultural marketing campaign.

LOTE prides itself on thinking outside the square when it comes to multicultural marketing, and are leaders of innovative CALD communication methods. It’s this strategic thinking that ensures your multicultural marketing campaign is a success.