Public Relations
Public relations are an important component of any multicultural strategy and are often the key to reaching non-English speaking target groups.
LOTE Marketing knows the ethnic media and community networks extremely well and has excellent relations with ethnic newspapers and radio stations around Australia.
We ensure that your messages are taken-up by the ethnic media by the direct distribution of translated press releases and provide a channel for subsequent media enquiries.
Our PR service also includes managing people from non-English backgrounds who can act as community spokespersons for you.